Members of the Milwaukee Central Agency Chapter 110 gather for an annual member appreciation picnic each summer.
We celebrate growth.
Hispanic Heritage month is a national celebration in the United States that lasts from Sept. 15 to Oct. 15 each year. During this time, we recognize the positive impact the Hispanic population has had on our nation through their strong traditions of faith, family, hard work, and service.
The Hispanic community is important to Catholic Financial Life. Twenty-five percent of all of our new members each year are Spanish-speaking. Seventeen percent of United States citizens identify themselves as Hispanic or Latino, and people of Mexican origin account for two-thirds of these Latino people. Ninety percent of these Mexicans are Catholic. We have adapted to our growing community of members with bilingual associates in all service areas, product materials in Spanish and advisors serving Hispanic communities. The Milwaukee Central Agency and its satellite agency in Chicago have mostly Hispanic members. Rogelio (Ro) Cabral, vice president of sales, said that there has definitely been the most member growth at the Milwaukee Central Agency.
“Ninety percent of the Hispanic community is Catholic,” said Ro. “They’re family-driven, which really reflects our values.”
Eleazar Lopez, Jr., advisor at the Milwaukee Central Agency also stressed the importance of our faith-centered bond with the Catholic Hispanic community.
“It’s natural for us to focus on this Catholic community,” said Eleazar. “They are very family-oriented, and our benefits are catered and geared to families.”
With faith comes success.
Our Hispanic members are young, active, and engaged in their families and Catholic faith. They spread the word about us and participate in chapter events in large numbers. The Milwaukee Central Agency member appreciation picnic is an example of the energy of this community. In 2013, 400-500 members participated. That number grows by over 100 every year, according to Eleazar.
Because this community is of a younger generation than our other members, they revitalize the life insurance aspect of our business.
“At the Milwaukee Central Agency and its satellite agency in Chicago, there is a huge amount of life insurance sales. Unlike other agencies that have recently been focusing on selling investments because their members are getting older, we bring in younger families who will support us for many years to come,” Eleazar said.
Another main difference is the education required at these majority-Hispanic agencies. We host financial workshops and seminars at Catholic schools and parishes to earn the trust of the Hispanic community. They find comfort in the fact that we are not-for-profit and have a strong presence in parishes and schools. Furthermore, we share a commitment to service and the Catholic faith.
Eleazar said that Catholic Financial Life's central values of family and faith at have brought success. “We are really leading the way with this, which is unusual because we usually aren’t the innovators in this industry. The fact that we are Catholic really earns trust.”
The future is promising.
Catholic Financial Life is working to expand our Hispanic community of members, according to Ro. “We’re really just starting to dig in. The potential is tremendous. I’ve noticed a lot of opportunity out there.”
We are excited about what the future holds and hopeful that this community will continue to have a positive impact on the strength of our Catholic values. “We’re planting seeds right now," said Eleazar. "They will grow into trees which will soon sprout branches.”
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